The LinkedIn Optimisation Challenge

Our team just helped client Tony Silver Launch

The LinkedIn Optimisation Challenge

Which helps take your LinkedIn profile for 0 to hero in just 5 days, with tangible improvements that make a world of difference.


Why LinkedIn is so important during these times?


Well its an incredibly good source of leads and engagement and done correctly you can flood your profile with views.


So well worth a look - link is here:


The Challenge is built for those who want to amplify their success (and scalability) with LinkedIn once and for all.

What does your profile say about you?

It’s so important to make a good first impression, but all too often LinkedIn profiles are set up quickly and never revisited.

Your profile needs to be so much more than a cut and paste version of your about us page.


In just 5 days you can...

  1. Use your header as a connection request magnet
  2. Create a headline that calls people to action
  3. Set up the...
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The late great Ayrton Senna once said:


“You cannot overtake 15 cars in sunny weather…. but you can when it’s raining.”


Well, it’s raining worry, concern and bad news – none of us are immune to that.

Yet, not all of us will let it stand in our way.

Some of us will be busy overtaking 15 cars

Overtaking competition

Overtaking pre-conceptions

Overtaking doom and gloom

Taking the lead in our own personal race to make sure we come out of this crisis ahead.

For many of us that mean replacing lost clients or lost time – you probably feel like me that this year was going to be a great year.

Well together let’s make sure that’s still the case.

Let’s work together to generate the business enquiries you need to overtake those 15 cars – even in this crisis.

My team and I want to do the work for you, and I have created this video to explain exactly how and the cost (Please excuse the isolation beard!).


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I joined nearly 1 million people this morning as I bounced my growing self-isolated mass around the living room next to my far more energetic wife and kids.

Listening to the now legendary Joe Wicks tell me to ‘bunny hop’, ‘Spiderman’ and ‘climb the ladder like Fireman Sam’ was quite something!

With his channel now amassing nearly 98 million views, its quite a moment for him.

Watching an interview, he recorded with CCN on Sunday they asked him about his ‘over-night success’ and Joe replied the immortal words of every success story:

“It took me 7 years to become an overnight success”


…because he kept showing up for his audience every day for 7 years. Through small audiences and shoes string budgets, just to be ready for when the market was right and whoosh! – Off he goes into the internet hall of fame and donating all his income from the You Tube Channel to the NHS on the way.

AHHHH – Joe (you have to...

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This will probably make you a little uncomfortable, but it's the truth.


The #1 excuse people use for not getting sh!t done, always has to do with time.


Underachievers will say...

“I’m too busy”, “I have no time”, “I’m swamped with client work”, “It’s late and I need sleep”, “I can’t get up any earlier”, blah, blah, blah...


I know so many business owners who work hard but are still not reaching their potential.

I know some that are not even working hard, yet surprised they also are not reaching their potential.


The difference between high achievement and underachievement is FOCUS.


REALLY do you not have the time? – Especially now we are locked up in our home’s?

…or are you filling it with work you could outsource or Netflix you can stop watching or the same doom and gloom news feed we are all glued too that will not help any of us feel good.

We all...

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I want to demonstrate 6 ways that you can apply to your lead generation right now (even in this crisis) that will help you get more customers today or to get you the leads for new clients post crisis.


Let's start by looking at an Ad from a local Accountant.


Ad: “Free Consultation and 20% off Tax Return - Atlas Chartered Certified Accountants offer an initial 1 hour FREE consultation, and a 20% discount on any standard personal Self-Assessment Tax Return - Click the link below”


Good ad?


NOPE! Honestly, I would give it a "C-".


Most Ads like this consistently lose money because there's no connection, it's boring, salesy and over complicated (needle in eyes).


So, how do you make it better?


Well, you need to...


#1.  Be specific on who you're targeting, 10.39 million Self-Assessment tax returns were completed in the UK last year – that’s a WAY to big an audience to target

#2.  Make it about your...

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“The successful warrior is the average man, with laser-like focus.”

Bruce Lee


Bruce Lee understood that mental focus is the difference between being average and extraordinary.

Throughout his life, he spoke and wrote about the tremendous benefits of being able to reach the highest level of focus and concentration.

Lee is a classic demonstration of someone with high self-discipline and commitment to a cause to teach through martial arts.

He shows us that self-discipline is not a fruit of our endeavours & hard work but rather a powerful enabler for us to achieve our endeavours and goals.

Making time and space for self-discipline is the first step towards doing it.

Creating GOOD habits allow us to focus on what we want to achieve.

I want to help you create good lead generation habits for you and your business, even for your team.

The LEADGEN™ Inner Circle community are all entrepreneurs and marketers just like you, striving for Bruce Lee like focus and...

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Only 9% use The Tube - is not a London travel-based observation – although I wish only 9% of commuters used the tube

(Think can of Sardines – although I identify as more of a Pilchard – get it ‘Richard’ – ‘Pilchard’ – ahhh my humour is wasted!).

Only 9% of small businesses are using YouTube ads to get more leads.


“I thought with all the YouTube Celebs its saturated” – I hear you cry.


Well NO, only 9% of small business are using the Ads - making YouTube a kindda new/old shinny thing.

Many of the entrepreneurial community have been and still continue to use the platform for organic thought leadership stuff.

But very few run ads to COLD audiences.

People who do not know you, but you suspect are in the market for your stuff.

AND it’s not as complicated as you think.

  1. Create a SIMPLE video that draws them onto one of your landing pages
  2. Select an audience in the Ads Manger
  3. Press Go



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I’ve been Netflix binge-watching of late (that’s a Flixbinge if you’re a cool kid!).

Its unusual as I’m normally trumped by my beautiful (persuasive) wife, for some rubbish such as Love Island, I’m a Celeb or (worst of all) The Apprentice.

YET, the series that has graced my late-night viewing has been The Witcher.

If you haven’t seen it, let me enlighten…

>>Geek Mode ON<<

Geralt of Rivia, a mutated monster-hunter for hire, journeys toward his destiny in a turbulent world where people often prove more wicked than beasts.

Think Lord of the Rings meets Game of Thrones with some slight budget restraints.

All good sword fighting, magical fun.

The main character is both the hero of the series and also has the loftier title of today’s point:

He is a Witcher and therefore looks like a human, but without any emotions – kindda a monster-slaying psychopath – but a goodie!

This presents countless issues for his human...

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Can I tell you a story?

Once upon a time, there was an adult.


This adult woke up checked their phone, got ready for the day, did what they must do to pay the bills, had dinner, watched TV, sat with their phone scrolling nonsense, went to sleep.


In between all that, they had some thoughts about not making enough money, working on the wrong type of work, not having enough fun.


Then they did it all again, almost exactly the same way the next day and the next and the next.


This adult lived their life on autopilot and for the most part they were okay with it.


Except when they remembered that they’re not making enough money - working on the wrong type of work - not having enough fun.


Here’s the crazy thing though, even though most people live their repetitive life on autopilot, it’s not always a bad thing.


The most successful people in the world live their lives on a form of autopilot as well.


This difference though...

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One of our Inner Circle member’s Susan Payton from The Business of Stories (big up!) shared a video just after New Year, which I loved and have recently gone back too.

It was by a normal guy who achieved extraordinary things by taking one step at a time.

He decoded how to create great art, win Wimbledon and break world records simply by taking a step at a time and keep on stepping.

I like the video, it’s a TED X and worth a look, here is the link:


The message is simple.


Break big tasks down into small steps.


For most growing a business quickly and systematically is a big task.




It’s a bloody monster of a task!


But, some of us crazy one’s have attacked this monster.


…and the first step to winning at this game is to nail lead generation.


Because if you have no leads you have no business.


So, to reliably know you have nailed that first step, you must...

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