Who’s going to stop you? - PART 2

Who’s going to stop you?

As a women born in Russia, but operating in the academic and political landscape of the USA in the 1950’s and 60’s Ayn Rand didn’t have it easy (you think the USA is right-wing now!), but when you’re known for quotes such as:

"The question isn't who is going to let me; it's who is going to stop me"

You can see why she became a force to be reckoned with.
Her work supporting laissez-faire capitalism and helping to support political ideology based on recognising individual rights helped to shape modern America.
 
The essence of her quote is true for all of us.
 
In 2020 the landscape has never been more open for a small businesses to find success.
 
When the market leaders of the 'old world' are wobbling all over the place.
 
Industries, high street even markets are falling apart.
 
Now is your time to act.
 
To scale...
 
...and to start to grow out of this crisis, all that is needed is for you...
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PLAY BY THE RULES, BUT BE FEROCIOUS

If there’s one thing I know about entrepreneurs, it’s that they’re focused on growth. When we surveyed small-business leaders earlier this year, the majority told us they expected to grow significantly in the coming year.

So, as lockdown draws to a close has the dream been lost for 2020?

Hell no! – not if you don’t want it to be.

If you’re still waiting for the tide to turn I wanted to give you a little inspiration. Here my favourite quotes to help you jumpstart your break-out of lock-down business growth:

(READ TO THE END AS I HAVE A PERSONAL QUESTION FOR YOU)

 

“Every problem is a gift — without problems we would not grow.”

― Anthony Robbins, motivational speaker and writer

 

“Motivation is the catalyzing ingredient for every successful innovation.”

— Clayton Christensen, economist and Harvard professor

 

“Play by the rules, but be ferocious.”

— Phil Knight, founder, Nike

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DO YOU HAVE A TEAM?

Do you have a team?

I do and so do many of the Lead Gen Inner Circle.

My team has many important qualities, but here are three of the most vital:

  1. Organised – My team love spreadsheets, lists, scheduling, and getting tasks DONE!
  2. Expert people skills - Whether handling phone calls, emails, or last-minute changes, my pro team will not lose their cool. They are persuasive, friendly, and trustworthy.
  3. Not me.

Let’s talk about #3:

 

If you have a business, but you’re still wearing multiple hats and you don’t have help, remember this quote:

 

“If you don’t have a team, you are the team.”

 

Or to put it this way, if you woke up feeling extremely ill tomorrow and there’s no way you could even look at a screen let alone tackle or reschedule a single task on your to-do list. Would your business be able to carry on without you for the next 7 days?

 

Even if you “never get sick like that”, operating as a 1 or even 2...

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The LinkedIn Optimisation Challenge

Our team just helped client Tony Silver Launch

The LinkedIn Optimisation Challenge

Which helps take your LinkedIn profile for 0 to hero in just 5 days, with tangible improvements that make a world of difference.

 

Why LinkedIn is so important during these times?

 

Well its an incredibly good source of leads and engagement and done correctly you can flood your profile with views.

 

So well worth a look - link is here:

https://www.profilechallenge.co.uk/

 

The Challenge is built for those who want to amplify their success (and scalability) with LinkedIn once and for all.

What does your profile say about you?

It’s so important to make a good first impression, but all too often LinkedIn profiles are set up quickly and never revisited.

Your profile needs to be so much more than a cut and paste version of your about us page.

 

In just 5 days you can...

  1. Use your header as a connection request magnet
  2. Create a headline that calls people to action
  3. Set up the...
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YOU CANNOT OVERTAKE 15 CARS

The late great Ayrton Senna once said:

 

“You cannot overtake 15 cars in sunny weather…. but you can when it’s raining.”

 

Well, it’s raining worry, concern and bad news – none of us are immune to that.

Yet, not all of us will let it stand in our way.

Some of us will be busy overtaking 15 cars

Overtaking competition

Overtaking pre-conceptions

Overtaking doom and gloom

Taking the lead in our own personal race to make sure we come out of this crisis ahead.

For many of us that mean replacing lost clients or lost time – you probably feel like me that this year was going to be a great year.

Well together let’s make sure that’s still the case.

Let’s work together to generate the business enquiries you need to overtake those 15 cars – even in this crisis.

My team and I want to do the work for you, and I have created this video to explain exactly how and the cost (Please excuse the isolation beard!).

...

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BE LIKE JOE WICKS

I joined nearly 1 million people this morning as I bounced my growing self-isolated mass around the living room next to my far more energetic wife and kids.

Listening to the now legendary Joe Wicks tell me to ‘bunny hop’, ‘Spiderman’ and ‘climb the ladder like Fireman Sam’ was quite something!

With his channel now amassing nearly 98 million views, its quite a moment for him.

Watching an interview, he recorded with CCN on Sunday they asked him about his ‘over-night success’ and Joe replied the immortal words of every success story:

“It took me 7 years to become an overnight success”

Why?

…because he kept showing up for his audience every day for 7 years. Through small audiences and shoes string budgets, just to be ready for when the market was right and whoosh! – Off he goes into the internet hall of fame and donating all his income from the You Tube Channel to the NHS on the way.

AHHHH – Joe (you have to...

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A LITTLE UNCOMFORTABLE, BUT THE TRUTH

This will probably make you a little uncomfortable, but it's the truth.

 

The #1 excuse people use for not getting sh!t done, always has to do with time.

 

Underachievers will say...

“I’m too busy”, “I have no time”, “I’m swamped with client work”, “It’s late and I need sleep”, “I can’t get up any earlier”, blah, blah, blah...

 

I know so many business owners who work hard but are still not reaching their potential.

I know some that are not even working hard, yet surprised they also are not reaching their potential.

 

The difference between high achievement and underachievement is FOCUS.

 

REALLY do you not have the time? – Especially now we are locked up in our home’s?

…or are you filling it with work you could outsource or Netflix you can stop watching or the same doom and gloom news feed we are all glued too that will not help any of us feel good.

We all...

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[DEMO] 6 WAYS TO IMPROVE YOUR ADS IN THIS CRISIS

I want to demonstrate 6 ways that you can apply to your lead generation right now (even in this crisis) that will help you get more customers today or to get you the leads for new clients post crisis.

 

Let's start by looking at an Ad from a local Accountant.

 

Ad: “Free Consultation and 20% off Tax Return - Atlas Chartered Certified Accountants offer an initial 1 hour FREE consultation, and a 20% discount on any standard personal Self-Assessment Tax Return - Click the link below”

 

Good ad?

 

NOPE! Honestly, I would give it a "C-".

 

Most Ads like this consistently lose money because there's no connection, it's boring, salesy and over complicated (needle in eyes).

 

So, how do you make it better?

 

Well, you need to...

 

#1.  Be specific on who you're targeting, 10.39 million Self-Assessment tax returns were completed in the UK last year – that’s a WAY to big an audience to target

#2.  Make it about your...

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BRUCE LEE ON LASER-LIKE FOCUS

“The successful warrior is the average man, with laser-like focus.”

Bruce Lee

 

Bruce Lee understood that mental focus is the difference between being average and extraordinary.

Throughout his life, he spoke and wrote about the tremendous benefits of being able to reach the highest level of focus and concentration.

Lee is a classic demonstration of someone with high self-discipline and commitment to a cause to teach through martial arts.

He shows us that self-discipline is not a fruit of our endeavours & hard work but rather a powerful enabler for us to achieve our endeavours and goals.

Making time and space for self-discipline is the first step towards doing it.

Creating GOOD habits allow us to focus on what we want to achieve.

I want to help you create good lead generation habits for you and your business, even for your team.

The LEADGEN™ Inner Circle community are all entrepreneurs and marketers just like you, striving for Bruce Lee like focus and...

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ONLY 9% USE THE TUBE

Only 9% use The Tube - is not a London travel-based observation – although I wish only 9% of commuters used the tube

(Think can of Sardines – although I identify as more of a Pilchard – get it ‘Richard’ – ‘Pilchard’ – ahhh my humour is wasted!).

Only 9% of small businesses are using YouTube ads to get more leads.

WTF!

“I thought with all the YouTube Celebs its saturated” – I hear you cry.

 

Well NO, only 9% of small business are using the Ads - making YouTube a kindda new/old shinny thing.

Many of the entrepreneurial community have been and still continue to use the platform for organic thought leadership stuff.

But very few run ads to COLD audiences.

People who do not know you, but you suspect are in the market for your stuff.

AND it’s not as complicated as you think.

  1. Create a SIMPLE video that draws them onto one of your landing pages
  2. Select an audience in the Ads Manger
  3. Press Go

 

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