Automate your low-level lead gen function's with this

A little over 2 years after Zuckerberg announced the arrival of Facebook Messenger bots, the technology has already established its value for small businesses looking to scale.

In case you are still none the wiser, it’s that little blue circle at the bottom right corner of websites with the white lightning bolt through it!

…but why do we care?

At the most fundamental level, chatbots offer a way for organisations to automate many low-level customer service and lead gen functions.

Instead of waiting on hold to speak to a person, clients can chat with a bot to answer basic questions, access marketing material or to complete the basic stages of a simple quotation.

Customers simply click the "Message" button on your Facebook page (or website) and a Messenger session is launched automatically, allowing them to type a question and begin chatting with your bot.

As a small business looking to scale any tool that can reduce the workload of front line staff, allowing them to focus...

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Your Sizzle Video

I have had a couple of requests for a copy of my Sizzle, so I thought I would add it as a bonus post, and I hope that it helps.
I use it as an intro at the start of keynotes, I also use it in some outbound marketing. It has not however performed well on paid ads; this is because of its generic nature – eye catching, but no call to action is the issue for ads – plus slightly long.
If you are not sure what I am banging on about (I have that effect sometimes!) - Sizzle reels - also known as demo reels, show reels, media highlight reels, public relations videos, electronic press kit videos, promo videos, or teasers - are short 1 to 3 minute videos that combine visuals, audio and messaging to create a fast-paced, stylised overview of a product, service, entrepreneur, initiative or brand.
These short videos can become a crucial part of any business's communications process and help convey key messages to consumers, clients and other target...
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The LinkedIn Unlocker - added to the lineup.

 I have a special announcement…

The one and only LinkedIn Unlocker – Mr Angus Grady, has been added to our speaker line-up for this Thursday’s Lead Gen Academy (05.09.19).
Angus’ mantra is all about “making LinkedIn less dull” with a side order of “common sense marketing to turn enquiries into customers”.

He is the LinkedIn liberator - a true LinkedIn Unlocking Machine - and he is speaking in Farnborough at The LeadGen THIS THURSDAY.

This is a must-see event, with The Lead Gen Ninja - Jake Liddell showing you how to use outsourcing and offshoring to generate leads automatically through LinkedIn.

I will also be showing you how to track and measure your improvements through the reporting section on LinkedIn.

You have 3 speakers ready to rock your LinkedIn world!

Tickets are limited but still available – and if you have never been before they are absolutely free to first time visitors.

So, jump on the link below and I...
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Business Networking to Generate Leads = BNI?

As someone who spends his life looking at ever better ways to generate leads for my clients, sometimes you cannot bypass the ages old tactics.


#BNI is a global business networking community, which organise local weekly events for likeminded business people.


The stats are simple for me, I have given 163 referrals in the last 12 months (Leads in my world) and revived 83 referrals. 


...but what does that actually mean for me?


Quite simply in the last 12 months that means £84,643 of revenue received into my business from those referrals.


So ask yourself this...


What are you doing before 8.30am one day a week? 



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Every day we hand out a tiny brochure about our businesses without even realising it. Look at the stacks on your desk, the deck in your drawer or the stash in your wallet. Business cards, in all sizes, shapes and colours, are everywhere. And yet, while we all understand that a business card is a necessity, we often fail to see it as a marketing opportunity.

It's time to start seeing that little slip of paper for what it is: the best opportunity you have to market yourself or your business to a targeted and captive audience. After all, you chose to hand it to that person for a reason.

Below are my two best tips…

#1. PICTURE - Always include a photo of you! A logo is okay, but a picture is better because you want people to remember who you are, and a picture will definitely help with that. – Remember people buy people.

#2. CTA - A call to action (CTA) on your business card is so important, just like we’re taught to do on everything else we post and publish online....

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Using Power Team's when Networking

business networking Mar 22, 2019

My testimonial to the BNI Farnborough Jets Business 2 Business Power Team - our referral partners!!


A power team is a group of professionals in BNI who work in non-competing, related fields and have developed relationships so they can refer customers and associates to each other.


Ideal referral partners are broken up into two groups: Contact Spheres and Power Teams.


The difference between the two is minor, yet impactful. Your Contact Sphere is all the possible professions you can team up with (who else delivers services Business to Business that we haven't yet got in our Power Team), while your Power Team is the group that you have actually teamed up with (which can still grow by inviting other professions needed).


An easy way to increase our number of referrals is to create relationships with people who, based on their professions, are most likely to pass quality referrals to each other. Our incentive to inviting visitors should have this in the back of...

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Day 42 & 43 - Paige’s Lead Gen Diary

I have decided to combine both Blogs for Yesterday and today due to completing similar tasks and carrying on completing the follow ups on both days.

My main focus for the majority of the week is to get all jobs finalised as well as double check on that all engineers are still carrying out the work on the day. Especially those that I have organised to complete some work on behalf of us that we have not worked with previously.

We have decided to release one of our engineers, which means that I need to ensure no documents are missing such as certificates and all jobs are getting done.

The only trouble is many engineers who said they are able to complete the work have suggested it would need to be a different date and time that it was originally booked in for.

I have therefore had to get in contact with many customers to rearrange their date and time and then gone back to the engineer to confirm.

Because we have not been using our usual diary until we fix some issues that we are...

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Day 41 - Paige’s Lead Gen Diary

Yesterday was a brilliant day and there was a lot of useful content.

Usually the day after one of our monthly workshops, I will solely focus on getting feedback from all of the attendees as well as a NPS.

Where as today I will be focusing on getting feedback from the attendees but my main focus will be ‘Boiler Service 24-7’. 

We are currently facing some problems which I will be dealing with today as well as following up the enquiries that I received yesterday and this morning.

I have been chasing up a lot of quotes which one of our engineers has not sent over to the customers yet. It is crucial that I get on top of this and not allow it to drag our customer service down due to organisational issues from one of our engineers.

I spent the first part of the morning arranging bookings and getting in contact with those that have various enquiries. 

Our Ninja Jake created a automation system on Active campaign before our last months workshop. He was able to link up...

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Day 40 - Paige’s Lead Gen Diary

Today is the day of ‘Lead Gen Summit’.

I arrived early to help set up and print off the guest list as I was unable to do this yesterday.

I began putting up all the banners that we had for both The Summit and WP Aid as well as some personal one’s that Richard had created.

To print off the guest list, I asked the reception if I could send over the document to their printer to see whether it would work. But unfortunately it did not work which means that the issue is with my laptop rather than the printer.

The lady received a copy of my document to her laptop to say that it was unable to print, which was useful as it meant she was able to open up the document and print it off for me.

I then continued to set up, there was also a few people that had turned up early so we directed them to the refreshments lounge.

Richard was also flapping as his memory stick had died which held his presentation on for the summit which meant that he was busy trying to solve that problem...

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Day 39- Paige’s Lead Gen Diary

Today my main focus is getting everything wrapped up and finalised for tomorrow’s Lead Gen Summit as well as working on boiler servicing enquiries, chasing quotes and bookings.

I always spend my first part of the morning answering all enquiries for both companies and communicating with our engineer to get quotes as well as book in recalls.

I have also completed more phone calls to confirm attendees as well as sending out emails to those who I have been unable to contact, so when they are available they will respond throughout the day.

It is also useful as many guests who are unable to attend have been able to email me throughout these past couple of days that I have sent emails out to say if they are unable to attend, especially those that were planning on attending but unfortunately last minute they are unable to attend due to various reasons.

Whilst completing the emails and phone calls, I have had many guests confirm that they will be attending which is great!

I attempted...

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