Day one in The Lead Gen Group - I felt nervous and apprehensive as to how I’d adapt to the different software's used within the company.
My day began with Richard explaining all the systems used, such as ActiveCampaign where all contacts and details are kept. For example, there are various details for the different brands within the group, such as The Lead Gen Academy, Boiler Servicing 24-7 and WP Aid, such as campaign reports, automation's, deals, CRM, databases and event management.
We also use many different 'lists' that we are able to add different customers to, allowing us to target different customers and send them relevant details that we feel may entice them.
There are also prospect lists for people who have subscribed to lead magnets that we launch such as ‘The 30 leads in 30 days Challenge’. I learnt that this is referred to as a 'funnel' and have been successful at create 1,000's of leads for the business.
The 30 Leads in...