A little over 2 years after Zuckerberg announced the arrival of Facebook Messenger bots, the technology has already established its value for small businesses looking to scale.
In case you are still none the wiser, it’s that little blue circle at the bottom right corner of websites with the white lightning bolt through it!
…but why do we care?
At the most fundamental level, chatbots offer a way for organisations to automate many low-level customer service and lead gen functions.
Instead of waiting on hold to speak to a person, clients can chat with a bot to answer basic questions, access marketing material or to complete the basic stages of a simple quotation.
Customers simply click the "Message" button on your Facebook page (or website) and a Messenger session is launched automatically, allowing them to type a question and begin chatting with your bot.
As a small business looking to scale any tool that can reduce the workload of front line staff, allowing them to focus on more complicated customer issues is a god send.
Being available 24/7/365—even when your staffed service desk is not is also a winner.
What effect will these benefits have on your bottom line?
For my boiler servicing company it has been a great tool for obtaining emergency work even when we do not have our team in the office, resulting in £1,000’s of extra income.
Globally it is also having an impact with Juniper Research estimates chatbots will cut global business costs by $8 billion a year by 2022.
Considering the power of Facebook chatbots, you’ll probably be surprised to hear that they can be built by anyone.
With tools like ManyChat you can build a bot in under 10 minutes – even if you are not ‘techie’ like me!
In fact, I found that there is no coding required at all.
For this reason and the many marketing applications that come with the bot, I thought it was crazy to not jump at the opportunity to share this great tool with the Lead Gen Community.
So, if you are interested in find out how this tool can work for you, book onto the next Lead Gen Academy. First time visitors go for free, so use the booking link below and jump on in!
If you have been before then check out our membership options on this page:
Yours Lead Gen’ly,
LEAD GEN GLOBAL