A little over 2 years after Zuckerberg announced the arrival of Facebook Messenger bots, the technology has already established its value for small businesses looking to scale.
In case you are still none the wiser, it’s that little blue circle at the bottom right corner of websites with the white lightning bolt through it!
…but why do we care?
At the most fundamental level, chatbots offer a way for organisations to automate many low-level customer service and lead gen functions.
Instead of waiting on hold to speak to a person, clients can chat with a bot to answer basic questions, access marketing material or to complete the basic stages of a simple quotation.
Customers simply click the "Message" button on your Facebook page (or website) and a Messenger session is launched automatically, allowing them to type a question and begin chatting with your bot.
As a small business looking to scale any tool that can reduce the workload of front line staff, allowing them to focus...