Your Sizzle Video

 
I have had a couple of requests for a copy of my Sizzle, so I thought I would add it as a bonus post, and I hope that it helps.
 
I use it as an intro at the start of keynotes, I also use it in some outbound marketing. It has not however performed well on paid ads; this is because of its generic nature – eye catching, but no call to action is the issue for ads – plus slightly long.
 
If you are not sure what I am banging on about (I have that effect sometimes!) - Sizzle reels - also known as demo reels, show reels, media highlight reels, public relations videos, electronic press kit videos, promo videos, or teasers - are short 1 to 3 minute videos that combine visuals, audio and messaging to create a fast-paced, stylised overview of a product, service, entrepreneur, initiative or brand.
 
These short videos can become a crucial part of any business's communications process and help convey key messages to consumers, clients and other target...
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Business Networking to Generate Leads = BNI?

As someone who spends his life looking at ever better ways to generate leads for my clients, sometimes you cannot bypass the ages old tactics.

 

#BNI is a global business networking community, which organise local weekly events for likeminded business people.

 

The stats are simple for me, I have given 163 referrals in the last 12 months (Leads in my world) and revived 83 referrals. 

 

...but what does that actually mean for me?

 

Quite simply in the last 12 months that means £84,643 of revenue received into my business from those referrals.

 

So ask yourself this...

 

What are you doing before 8.30am one day a week? 

 

#LeadGen 

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LEAD GEN FOOD FOR THOUGHT – BUSINESS CARDS

Every day we hand out a tiny brochure about our businesses without even realising it. Look at the stacks on your desk, the deck in your drawer or the stash in your wallet. Business cards, in all sizes, shapes and colours, are everywhere. And yet, while we all understand that a business card is a necessity, we often fail to see it as a marketing opportunity.

It's time to start seeing that little slip of paper for what it is: the best opportunity you have to market yourself or your business to a targeted and captive audience. After all, you chose to hand it to that person for a reason.

Below are my two best tips…

#1. PICTURE - Always include a photo of you! A logo is okay, but a picture is better because you want people to remember who you are, and a picture will definitely help with that. – Remember people buy people.

#2. CTA - A call to action (CTA) on your business card is so important, just like we’re taught to do on everything else we post and publish online....

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