I have had a couple of requests for a copy of my Sizzle, so I thought I would add it as a bonus post, and I hope that it helps.
I use it as an intro at the start of keynotes, I also use it in some outbound marketing. It has not however performed well on paid ads; this is because of its generic nature – eye catching, but no call to action is the issue for ads – plus slightly long.
If you are not sure what I am banging on about (I have that effect sometimes!) - Sizzle reels - also known as demo reels, show reels, media highlight reels, public relations videos, electronic press kit videos, promo videos, or teasers - are short 1 to 3 minute videos that combine visuals, audio and messaging to create a fast-paced, stylised overview of a product, service, entrepreneur, initiative or brand.
These short videos can become a crucial part of any business's communications process and help convey key messages to consumers, clients and other target...